Knowing your customer based on their group or sub-group is what segmentation is all about. Essentially, it’s the separation of your customer based on certain demographics, preferences, or previous feedback.
In a previous blog post we discussed the idea of making your request for an online review appropriate. With segmentation, the process is taken a step further. If your customer feedback isn’t segmented in any way, then it can have at least two negative effects: Firstly, anyone reading a review of your business can’t tell whether they are looking at something that is relevant to their needs. Secondly, it means you will find it harder to respond to any review you receive appropriately. Read More