In the proverbial “alphabet soup” of digital marketing strategies, SEO tends be the most widely discussed. Many focus upon topics such as keywords and HTML tags, but the fact of the matter is that user-generated reviews can have a massive impact upon SERP rankings and therefore, the success of the your business as a whole. Let us take a look at why these reviews are able to benefit a budding enterprise as well as how they can be enhanced through the power of social media. Read More
