[Infographic] The hidden harms of drug and alcohol misuse in the workplace.

By | Tips | No Comments

A common stereotype of the digital marketing industry is one of hard-working over-caffeinated nerdy types working tirelessly throughout the night to try and solve the puzzle of better search rankings and digital marketing performance.

One aspect of the industry that isn’t often discussed is the use of substances. I recently came across this great info graphic which, for me, really highlights just how detrimental the misuse of alcohol and illegal drugs in the workplace can be. Not only in digital marketing but much further afield. It definitely gives food for thought.

Problem drinking within the construction industry is a particular problem with 135 in every 1000 workers potentially experiencing a problem with alcohol. The net result; a combination of premature deaths, increased injuries and accidents, and of course the obvious, absenteeism and sick leave. Take a look at the info graphic below and I’m sure you’ll agree it highlights just how widespread the problem this is.

Segment Your Customers For More Sales

By | Tips | No Comments

Knowing your customer based on their group or sub-group is what segmentation is all about. Essentially, it’s the separation of your customer based on certain demographics, preferences, or previous feedback.

In a previous blog post we discussed the idea of making your request for an online review appropriate. With segmentation, the process is taken a step further. If your customer feedback isn’t segmented in any way, then it can have at least two negative effects: Firstly, anyone reading a review of your business can’t tell whether they are looking at something that is relevant to their needs. Secondly, it means you will find it harder to respond to any review you receive appropriately. Read More

Customer Survey Questions Blog Post

What Customer Survey Questions Should I Use?

By | Tips | No Comments

What Customer Survey Questions Should I Use – Better Online Reviews Part II

In part one we discussed the importance of precisely when you ask for customer feedback, in part two we’ll look at what goes into great customer survey questions.

A mistake that’s frequently made by business owners and marketing professionals when they are soliciting a review of their business’ service is simply asking too many questions.

Just like getting the timing wrong, putting a huge list of questions to your customers becomes irksome. Even clients who have felt positively about the entire sales process can end up leaving you a downbeat review if you go on and on drilling down into every aspect of your business. It is worth bearing in mind, after all, that some questions you might ask are going to be entirely irrelevant to certain customers depending on why they have turned to your business in the first place. For instance, if you sell food, then why would you ask a question about how well the food was heated if the customer in question has only bought a sandwich? This example brings us neatly to the subject of appropriateness. Read More