Since its inception in 2004 Yelp has joined the leagues of Google and Facebook in terms of providing unbiased local business reviews, based on public opinion.
The online platform has the ability to sway the opinion of online community.
According to a customer review survey performed by Brightlocal, an SEO and local citation website 92% of customers read online reviews to determine whether a local business is a good one. 85% of consumers trust online reviews as much as personal recommendations. And, not only is maintaining positive reviews online important for the reputation of your business, but it is also considered a ranking factor for Local SEO. Read More