All businesses can do with better online reviews. Even if your business is of the bricks and mortar type, as opposed to operating entirely in the online world, your internet-based reputation is crucial. This is because many customers, new and existing, will seek out the opinions of others. Without adequate reviews, you may find that existing customers try out your competitors. Equally, a lack of good online reviews can mean that some would-be clients are put off, perhaps wondering whether or not you are a genuine business at all.
Many small and medium enterprises rely just as much on word of mouth recommendations to gain new business and to grow as they do on traditional marketing techniques. In the online world, you can consider your online reviews to be the equivalent of a word of mouth recommendation or testimonial. Indeed, research has shown that 84 per cent of people trust online reviews just as much as they would a word of mouth recommendation. Read More