SEO Keywords In Online Reviews

The Importance of SEO Keywords in your Online Reviews

By | Guides, search engine optimization | No Comments

Most businesses are aware of the importance of keywords embedded in website text when it comes to driving their site up the search rankings. However many businesses are missing an opportunity when it comes to including keywords in review forms and invitations to review.

In this guide, we look at what Google says about reviews, then go through the steps you need to follow to set up an effective review template. There’s a Quick Start guide at the end to remind you of what you need to do.

Google says reviews matter – here’s why: Read More

customer satisfaction survey

Customer Satisfaction Survey – A How-To Guide

By | Customer Satisfaction Survey, Guides | No Comments

Customer reviews need to be managed as carefully as your business reputation or branding. However, this can be very time consuming. We’ve taken a look at how software can now manage the whole process, from quickly getting a survey online to managing responses, saving a great deal of time and helping your business do better in search rankings. And we also address how to beat customer review fatigue, and get those reviews coming in.

Reviews are a fact of life for businesses today and they’re incredibly helpful in highlighting what the business does well and what needs improvement. But for many businesses, the growing number of social media platforms and the need to curate reviews mean that managing customer reviews is taking up time that would be better spent growing the business. Read More

Google Review Link How To Guide

Google Review Link [How To]

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With more than 90% of customers researching online before making contact with a business, having positive Google reviews is great for SEO and vital to the success of any small to medium enterprise. In this guide we’ll show you how to create a short Google review link in under 5 minutes so you can start to generate more online reviews.

Businesses need positive reviews in order to turn browsers into buyers. Google business reviews in particular are widely trusted, often as much as personal recommendations from friends and family members: because they are linked to a personal email address customers can be far more confident that they’re genuine. Read More

How to add reviews to your Facebook Page

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Facebook reviews are a critical part of any businesses’ online marketing strategy, they demonstrate credibility, approachability, and show your prospective customers that you can be trusted. In this article we’ll show you how to add reviews to your Facebook page in 4 simple steps.

Making sure your customers leave reviews of your business can be a tricky process, even though actually leaving reviews is quite straightforward. That’s because the perceived effort can be quite high. Read More

Online Review Management Dashboard

Better Online Reviews – Part One

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All businesses can do with better online reviews. Even if your business is of the bricks and mortar type, as opposed to operating entirely in the online world, your internet-based reputation is crucial. This is because many customers, new and existing, will seek out the opinions of others. Without adequate reviews, you may find that existing customers try out your competitors. Equally, a lack of good online reviews can mean that some would-be clients are put off, perhaps wondering whether or not you are a genuine business at all.

Many small and medium enterprises rely just as much on word of mouth recommendations to gain new business and to grow as they do on traditional marketing techniques. In the online world, you can consider your online reviews to be the equivalent of a word of mouth recommendation or testimonial. Indeed, research has shown that 84 per cent of people trust online reviews just as much as they would a word of mouth recommendation. Read More