search engine optimization

3 Tips to Handle Negative Yelp Reviews for Local Businesses

By | Customer Satisfaction Survey, search engine optimization | No Comments

Since its inception in 2004 Yelp has joined the leagues of Google and Facebook in terms of providing unbiased local business reviews, based on public opinion.

The online platform has the ability to sway the opinion of online community.

According to a customer review survey performed by Brightlocal, an SEO and local citation website 92% of customers read online reviews to determine whether a local business is a good one. 85% of consumers trust online reviews as much as personal recommendations. And, not only is maintaining positive reviews online important for the reputation of your business, but it is also considered a ranking factor for Local SEO. Read More

SEO Keywords In Online Reviews

The Importance of SEO Keywords in your Online Reviews

By | Guides, search engine optimization | No Comments

Most businesses are aware of the importance of keywords embedded in website text when it comes to driving their site up the search rankings. However many businesses are missing an opportunity when it comes to including keywords in review forms and invitations to review.

In this guide, we look at what Google says about reviews, then go through the steps you need to follow to set up an effective review template. There’s a Quick Start guide at the end to remind you of what you need to do.

Google says reviews matter – here’s why: Read More

Do Online Reviews Help With Search Engine Optimization?

By | search engine optimization | No Comments

In the proverbial “alphabet soup” of digital marketing strategies, SEO tends be the most widely discussed. Many focus upon topics such as keywords and HTML tags, but the fact of the matter is that user-generated reviews can have a massive impact upon SERP rankings and therefore, the success of the your business as a whole. Let us take a look at why these reviews are able to benefit a budding enterprise as well as how they can be enhanced through the power of social media. Read More